To Discount or Not to Discount that is the question
Discover how to use price discounting effectively to boost sales and cash flow—without damaging your profit margins or conditioning customers to always expect a discount. read more
Don’t Use Google Reviews to Monitor Customer Satisfaction
It absolutely astounds me how often businesses get caught up with the latest technology in the pursuit of good marketing. Have you ever received inappropriate or misnamed ... read more
Use Your Marketing Love Language
Let me just start by reassuring you that it’s ok not to like every sort of marketing promotion. After all there are so many options to promote your business, often too many ... read more
AI in Marketing – More Artificial or More Intelligent?
Learn how to put more personal intelligence in your marketing Artificial Intelligence with 3 key tips I share in this blog post. read more
Marketing Strategy to Attract Customers You Love
It's Valentine’s week and it’s time to talk about love. Not the romantic couple love we are overloaded with right now, rather customers you love. We all have them sometimes ... read more
Why Are People Not Buying From You?
In this engaging session, I discuss with Nicholas Bolto from Founders key points why people may not be buying from you. This is helpful for people wanting to get more sales. read more
[PODCAST] Finding Your Marketing Mojo
I spoke on the Les Price podcast and you can listen to this episode all about finding your marketing mojo right here. read more
Hidden benefits of joining a Networking Group
Networking is an important part of a small business marketing strategy. A great way to do Networking on a regular basis is to join a business referral network or networking group. As part of 20 years in business this is one of my key tips for all small businesses. read more
Five Networking Tips for People Who Hate Networking
Networking is one of the best ways for small businesses to gain new business. Business networking is about building business relationships that lead to referrals. Ask any ... read more
Marketing Strategy for Success
As a marketing consultant based in Melbourne Australia I find that many business owners in this country feel they have to do every possible bit of marketing in order to be ... read more
Are You Underselling Yourself?
Do you know how much you are worth? Do you know how to work it out? Often businesses that provide services can find it a challenge to work out how much to charge. If it’s ... read more
Get Off Social Media
Having a social media strategy is very much a part of most business marketing strategies. But should it be? Is social media everything it’s cracked up to be? As a ... read more
Simple Marketing Big Impact
Are you getting caught with technology and marketing systems and losing sight of the little things that make the greatest impact? If you answered yes, don't worry you are ... read more
5 marketing must-dos each week
It’s a fact: business owners are time-poor. But your marketing machine is vital to the success of your business, so keeping the momentum going is vital. (more…) read more
Marketing in Tough Times: An argument for all guns blazing!
There are some real advantages for businesses to come out all guns blazing with their marketing in uncertain times. Firstly it’s the opposite of what most businesses are ... read more
Developing Your Marketing Strategy for Change
Recently I have been working more with businesses that have been successful in the past but are needing to change their direction because their traditional offerings are not ... read more
Marketing Vs Smart Marketing: Part 1 – Business Attributes
All businesses undertake marketing activities. At the very least they get business cards, a brochure, a website, maybe they undertake advertising, direct marketing campaigns ... read more
Value Based Pricing
Pricing can be a complex task to get right. The rewards of correct pricing show up in both customer retention and your balance sheet. One relatively unknown form of pricing ... read more
Best Way for Small Business to Communicate their Brand
Last week a workshop participant at a seminar I was presenting in Melbourne asked the question “What’s the best and cheapest way for small business to promote their brand”? ... read more
Marketing Messages & Methods in a Downturn
There are always positives in every situation and a downturn is no exception. How can a downturn be good news for a business? If you do business with other businesses there ... read more
It’s Who They Know. Networking in Perspective.
A mistake business owners often make at networking functions is looking around a room and making assumptions about how much potential business they can get from this group of ... read more
Getting Referrals Starts With You
Often businesses who do networking or join referral networks get disgruntled when they are not getting as many referrals to their business as they think they should. In the ... read more
