About Ailsa Page – Director of AP Marketing Works
FAMI, CPM, CSP, BA (Psych), PGDip (Management)
I am a professional marketer, marketing consultant, workshop presenter, keynote speaker and author of 3 small business marketing books.
Passionate supporter of small business for 20+ years specialising in finding your point of difference with easy to understand strategies and techniques that get results.
I’ve helped hundreds of small to medium businesses and organisations dramatically improve their bottom line either by sales, membership base, or profile. Importantly, I know what it takes to succeed in small business (after all, AP Marketing Works has been going strong since 1999). I know what works, and what doesn’t.
I have a business head and a gypsy heart, which is why even though Melbourne is my home base, I have a sweet spot for helping businesses interstate and in Victorian regional areas such as Mildura, Shepparton, Hamilton, Gippsland, Bendigo, and Geelong.
When you work with me, we work together. You have access to my trusted marketing suppliers and contacts. I make it my business to get to know your business – and your customers – inside and out, so I can devise a strategy that gets real measurable results.
- UBSS Fellowship Award in recognition of a distinguished contribution to entrepreneurship in Australia
- Telstra Business Awards and Telstra Women’s Business Awards judge for 7 years
- Specialist judge for the Australian Marketing Institute’s “National Marketing Excellence” awards
Professional Associations & Accreditations
Fellow Members are Certified Practising Marketers (CPM) with more than 15 years of marketing experience and 5 years in a senior/executive role.
Certified Practising Marketer
The CPM title is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, it’s the respected sign of distinction of a Marketing Professional who continually strives to further the practice through leadership and innovation through continuous learning.
The Certified Speaking Professional (CSP) accreditation is an international designation that recognises the experience and professional capability of Australia’s leading speakers.
CSP Accredited members have a proven track record of capturing the audience and consistently delivering value from the platform. They have achieved a high level of experience and success in their business and are positioned as leaders in the industry.
As an independent and not-for-profit organisation, PSA develops, promotes and upholds the highest standard of excellence for its members and the industry at large. We are a founding member of the Global Speakers Federation and are one of only two international organisations that grants the Certified Speaking Professional designation.
Centre for Entrepreneurship
3 books and counting
Ailsa has been teaching marketing and business principles in easy to understand language for a quarter of a century. Known for her straight shooting, no jargon, common sense approach to business it was natural for her to take some of this knowledge and use it, to author three, small business marketing books. Her aim is for all readers of her books to gain a much needed business buddy in the bookshelf.
Her first and best selling book is the Shoe String Marketing Kit for Small Business which unpacks key principles of marketing and provides tips on how not to spend more than you need to.
This book was followed up by ‘The Year I Owned a Wineshop. How to build a great business by learning from others’ mistakes.’ This book was recently awarded Winner 2022 Sales and Business Performance Book Award by Able Authors.
Her third book Get Good or Get Off – a guide to getting it right on social media was written in 2017 as a response to the confusion and poor practises in social media by businesses.
Ailsa has also written for…
Business Victoria Online, MYOB Pulse Online Business Hub, Herald Sun, Business West, Inside Small Business and Smart Company and she recently wrote a chapter in Ethical Business Dilemmas published by Universal Business School Sydney.
From our Clients
S.Vaughan, Qi Medicine
I can’t emphasise enough how much my business has grown with the help of AP Marketing Works. Ailsa was great at helping to reduce my uncertainty about marketing and showed me simple, easy to understand ways to maximise my turnover without breaking the bank. Ailsa’s approach is down to earth and keeps you focused on the important things in life.”