22.06.13

Is Your Business Worthy of Referrals

One of the most cost effective forms of marketing today is business to business referrals. What makes one business refer business to another? What are the characteristics of a “highly referrable” business? I facilitated an information session today at the Westgate Referral Network exploring these very issue and here is a list of characteristics defined by the group. The question is….. does your business or do you have these qualities?

  • Demonstrated capability, skill and experience
  • Trust worthy and ethical
  • Likeable
  • Flexible
  • Provide value
  • Can do what you say you can do
  • Punctual and reliable
  • Able to communicate
  • Responsive
  • Courteous
  • Provide complementary services
  • Mindful of the trust bestowed on you with the referral
  • Conduct your business legally and with integrity
  • Know your limitations

For networking to work for your business in the form of referrals you need to be worthy of them and you also need to be giving referrals as well as receiving.

10 Things to do for a good business new year

You’ve still got plenty of time to make some good decisions for your business. Here are ten ideas for you to consider. Choose one or two and implement them for a bright business new year. read more

Have you seen my marketing mojo? Seven tips to get it back.

7 tips to give ourselves a much-needed boost to our marketing, ourselves and get our business back into top gear. read more

Five common reasons businesses don’t have a current marketing plan

Developing a marketing plan doesn’t have to be a difficult, and having an effective marketing plan will improve business outcomes. Here's how! read more

Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fifth collection of articles is all about branding and PR. read more

Would 100 Bright Ideas help?

Run out of marketing ideas?

Before you go, download our 100 Bright Ideas on a Shoe String.

Please provide your name and email address so we can send you your free checklist!

Your freebie has been sent!