Is Your Business Worthy of Referrals

One of the most cost effective forms of marketing today is business to business referrals. What makes one business refer business to another? What are the characteristics of a “highly referrable” business? I facilitated an information session today at the Westgate Referral Network exploring these very issue and here is a list of characteristics defined by the group. The question is….. does your business or do you have these qualities?

  • Demonstrated capability, skill and experience
  • Trust worthy and ethical
  • Likeable
  • Flexible
  • Provide value
  • Can do what you say you can do
  • Punctual and reliable
  • Able to communicate
  • Responsive
  • Courteous
  • Provide complementary services
  • Mindful of the trust bestowed on you with the referral
  • Conduct your business legally and with integrity
  • Know your limitations

For networking to work for your business in the form of referrals you need to be worthy of them and you also need to be giving referrals as well as receiving.

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In this engaging session, I discuss with Nicholas Bolto from Founders key points why people may not be buying from you. This is helpful for people wanting to get more sales. read more

[PODCAST] Finding Your Marketing Mojo

I spoke on the Les Price podcast and you can listen to this episode all about finding your marketing mojo right here. read more

Caring For Yourself Is Caring For Your Business

The best marketing strategies can be created when you are on holidays so knock off early this year and look after the number 1 in your business. read more

LOCKDOWN Appropriate Marketing

Everyone knows you need to do marketing, but how do you continue to do your marketing in ... read more

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