09.11.13

Sparrow Savvy in Marketing

Just last week I was talking with my accountant about the merits of taking the small jobs and the topic of sparrows came up. Have you ever seen a skinny sparrow? Sparrows live on crumbs, the little bits here and then and clearly sparrows do just fine.

Maybe small businesses can be a bit more ‘sparrow savvy’ in challenging times. After all, the sparrow gets fed. Customer Segmentation principles suggest that we identify our ideal customer and go after that one. It’s usually the big fish or the corporate dollar. The corporate dollar when times are tough can dry up as many businesses and service providers have discovered. Maybe it’s time to focus on what smaller jobs are on offer so that we keep cash flowing. Take the crumbs in readiness for the big fish to come back. After all I’m sure a sparrow occasionally gets to eat a whole cup cake!

A marketing consultant can help you with customer segmentation and determining the best customers for you to target.

Why Are People Not Buying From You?

In this engaging session, I discuss with Nicholas Bolto from Founders key points why people may not be buying from you. This is helpful for people wanting to get more sales. read more

[PODCAST] Finding Your Marketing Mojo

I spoke on the Les Price podcast and you can listen to this episode all about finding your marketing mojo right here. read more

Caring For Yourself Is Caring For Your Business

The best marketing strategies can be created when you are on holidays so knock off early this year and look after the number 1 in your business. read more

LOCKDOWN Appropriate Marketing

Everyone knows you need to do marketing, but how do you continue to do your marketing in ... read more

Would 100 Bright Ideas help?

Run out of marketing ideas?

Before you go, download our 100 Bright Ideas on a Shoe String.

Please provide your name and email address so we can send you your free checklist!

Your freebie has been sent!