09.11.13

Sparrow Savvy in Marketing

Just last week I was talking with my accountant about the merits of taking the small jobs and the topic of sparrows came up. Have you ever seen a skinny sparrow? Sparrows live on crumbs, the little bits here and then and clearly sparrows do just fine.

Maybe small businesses can be a bit more ‘sparrow savvy’ in challenging times. After all, the sparrow gets fed. Customer Segmentation principles suggest that we identify our ideal customer and go after that one. It’s usually the big fish or the corporate dollar. The corporate dollar when times are tough can dry up as many businesses and service providers have discovered. Maybe it’s time to focus on what smaller jobs are on offer so that we keep cash flowing. Take the crumbs in readiness for the big fish to come back. After all I’m sure a sparrow occasionally gets to eat a whole cup cake!

A marketing consultant can help you with customer segmentation and determining the best customers for you to target.

LOCKDOWN Appropriate Marketing

Everyone knows you need to do marketing, but how do you continue to do your marketing in ... read more

Getting your marketing beyond Lockdown

Have you or your business been slow in lockdown? It’s not surprising with the constant changing of momentum. If you need help developing your marketing plan, I suggest you consider my Get Your Marketing Sorted program read more

Marketing planning in an uncertain world

Discover how to pivot your marketing planning in a COVID world when things keep changing. read more

10 Things to do for a good business new year

You’ve still got plenty of time to make some good decisions for your business. Here are ten ideas for you to consider. Choose one or two and implement them for a bright business new year. read more

Would 100 Bright Ideas help?

Run out of marketing ideas?

Before you go, download our 100 Bright Ideas on a Shoe String.

Please provide your name and email address so we can send you your free checklist!

Your freebie has been sent!