09.11.13

Sparrow Savvy in Marketing

Just last week I was talking with my accountant about the merits of taking the small jobs and the topic of sparrows came up. Have you ever seen a skinny sparrow? Sparrows live on crumbs, the little bits here and then and clearly sparrows do just fine.

Maybe small businesses can be a bit more ‘sparrow savvy’ in challenging times. After all, the sparrow gets fed. Customer Segmentation principles suggest that we identify our ideal customer and go after that one. It’s usually the big fish or the corporate dollar. The corporate dollar when times are tough can dry up as many businesses and service providers have discovered. Maybe it’s time to focus on what smaller jobs are on offer so that we keep cash flowing. Take the crumbs in readiness for the big fish to come back. After all I’m sure a sparrow occasionally gets to eat a whole cup cake!

A marketing consultant can help you with customer segmentation and determining the best customers for you to target.

AI in Marketing – More Artificial or More Intelligent?

Learn how to put more personal intelligence in your marketing Artificial Intelligence with 3 key tips I share in this blog post. read more

Tips to Get Back into Business after a Break

Six steps to find your business and marketing mojo Are you finding it hard to get back into ... read more

Seven Tips To Stay Optimistic In Business (When The World Gets Negative)

Maintaining optimism in your business and marketing Recently it seems that all the news has ... read more

Q: What is the Right Marketing Strategy? A: The one that works!

Revisiting an old marketing strategy may be just the answer to finding customers right ... read more

Is Your Marketing Stressing You Out?
Just Relax and Read.
These five steps could rock your marketing world (in a good way) as they have for many other business owners.
Download this free e-book and your Marketing Zen is just 10 pages away.

Is Your Marketing Stressing You Out?

Just Relax and Read.

These five steps could rock your marketing world (in a good way) as they have for many other business owners.

Download this free e-book and your Marketing Zen is just 10 pages away.

Please provide your name and email address so we can send your e-book

Your freebie has been sent!