19.05.15

New marketing options, old marketing dilemma

A lot has changed in marketing in this digital age. Never before has there been a way to make personal and direct contact with prospects and customers alike for so little cost. Digital marketing has increased promotional opportunities, and customers have a greater role in choosing how they like to be communicated with.

If you started a business more than ten years ago, your promotion options were based in more traditional methods. Websites were around, but print media played a much greater role. One of the most important decisions was advertising either in the local paper, on the radio or in the yellow pages. There was a reasonable financial investment, and it was important to make the right decision for return on investment.

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