19.05.15

New marketing options, old marketing dilemma

A lot has changed in marketing in this digital age. Never before has there been a way to make personal and direct contact with prospects and customers alike for so little cost. Digital marketing has increased promotional opportunities, and customers have a greater role in choosing how they like to be communicated with.

If you started a business more than ten years ago, your promotion options were based in more traditional methods. Websites were around, but print media played a much greater role. One of the most important decisions was advertising either in the local paper, on the radio or in the yellow pages. There was a reasonable financial investment, and it was important to make the right decision for return on investment.

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10 Things to do for a good business new year

You’ve still got plenty of time to make some good decisions for your business. Here are ten ideas for you to consider. Choose one or two and implement them for a bright business new year. read more

Have you seen my marketing mojo? Seven tips to get it back.

7 tips to give ourselves a much-needed boost to our marketing, ourselves and get our business back into top gear. read more

Five common reasons businesses don’t have a current marketing plan

Developing a marketing plan doesn’t have to be a difficult, and having an effective marketing plan will improve business outcomes. Here's how! read more

Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fifth collection of articles is all about branding and PR. read more

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