19.05.15

New marketing options, old marketing dilemma

A lot has changed in marketing in this digital age. Never before has there been a way to make personal and direct contact with prospects and customers alike for so little cost. Digital marketing has increased promotional opportunities, and customers have a greater role in choosing how they like to be communicated with.

If you started a business more than ten years ago, your promotion options were based in more traditional methods. Websites were around, but print media played a much greater role. One of the most important decisions was advertising either in the local paper, on the radio or in the yellow pages. There was a reasonable financial investment, and it was important to make the right decision for return on investment.

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Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fifth collection of articles is all about branding and PR. read more

Guest articles – a series: Suppliers

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fourth collection of articles is all about suppliers. read more

Guest articles – a series: Motivation and rebooting your mojo

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This third collection of articles is all about motivation and rebooting your mojo. read more

Guest articles – a series: Customers

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This second collection of articles is all about customers. read more

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