03.05.15

Are you maintaining your most important business asset?

Accountants and insurance brokers often advise business owners to “look after your assets”. They are usually referring to machinery and equipment, which they suggest you maintain and have regularly serviced. But in small business, often the most important asset is the business owner. Do we look after ourselves as though we are a valuable piece of equipment?

Usually not! Most business owners look after everything else and leave ourselves last. After all, we are optimists so we assume we won’t get sick or have any sort of injuries that will prevent us from working. Is this a wise plan? No. To plan for a long business life — long enough to reap the rewards — that means planning a long life for yourself. It’s easier said than done, I know. As a business owner myself, I often have to balance the needs of the business and clients against my own needs. However, looking after yourself makes good business sense.

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Five common reasons businesses don’t have a current marketing plan

Developing a marketing plan doesn’t have to be a difficult, and having an effective marketing plan will improve business outcomes. Here's how! read more

Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fifth collection of articles is all about branding and PR. read more

Guest articles – a series: Suppliers

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fourth collection of articles is all about suppliers. read more

Guest articles – a series: Motivation and rebooting your mojo

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This third collection of articles is all about motivation and rebooting your mojo. read more

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