Promotions Win Win Marketing

I was recently involved with organising a promotion for the shopping centre Acland Court. Apart from getting to wear my rather retro Sue Sylvester tracksuit in public again, I was reminded of the great fun that a promotion can generate. If a promotion is done right then it definitely can be a Win for the business, Win for the customers and a Win for the community. To paraphrase the character Sue from Glee (yes I am a gleek) let me break it down for you.

Essential Ingredients of a Good Promotion

1. Having a theme

For the Acland Court recent promotion we decided to link in with the Olympics and have a win Gold for your school competition

2. Community component

The way it worked was that students from surrounding schools were given some gold medals that they needed to place in a barrel at the shopping centre. Students who spent over $10 at the centre would also receive another gold medal. The student’s name and the school’s name was recorded on the medal. The school that received the most medals received $1000.


  • Lifts the mood
    The shopping centre was decorated to match the theme and on the day of the announcement it definitely creates an air of excitement which can boost retailers’ and shoppers’ morale.
  • Creates interest
    I can say that people were definitely wanting to know why I was dressed in a daggy tracksuit with a whistle around my neck!
  • Great Photo Opportunities
    Students were also rewarded for their efforts in collecting the gold medals for their school. One of the students who won second prize was so excited what can I say…. Priceless!
  • Good connections with the community
    This promotion is part of the way that Acland Court is building relationships with the local schools and families. By making the experience of shopping with Acland Court a good one then they will be more likely to return.

TIP: Leveraging off things that are already happening

By linking in with the Olympics theme you spend less time trying to explain what you are doing. It also leverages off the buzz and hype of the Olympic Games. Just remember to be careful of copyright and association limits with theming anything Olympic!

Seven Tips To Stay Optimistic In Business (When The World Gets Negative)

Maintaining optimism in your business and marketing Recently it seems that all the news has ... read more

Q: What is the Right Marketing Strategy? A: The one that works!

Revisiting an old marketing strategy may be just the answer to finding customers right ... read more

Marketing Strategy to Attract Customers You Love

It's Valentine’s week and it’s time to talk about love. Not the romantic couple love we are ... read more

Marketing When to Do It Yourself and When to Get Expert Help

I recently was asked the question ‘why do you need a marketing consultant when you can do ... read more

Gain Clarity & Confidence in your Marketing

Do you feel as though all you do is spend time marketing, but don’t get any results?

These five steps could rock your marketing world as they have for many other business owners.

Download this free e-book and confidence and clarity in your marketing is just 10 pages away.

Please provide your name and email address so we can send it to you

Your freebie has been sent!