Newspaper Advertising as a Marketing Strategy – Dead or Alive?

A lot of people think that local newspaper advertising is dead.  I believe maybe the advertisement needs to be killed off rather than the medium.  A case in point this week…. a client opened a new clinic in Mornington Victoria.  He took out advertising in a Mornington local newspaper but didn’t get any enquiries from it.  His target market would read the local newspaper so the medium was correct.  I had a look at the advertisement and I saw a problem.  There was no compelling call to action, there were too many words and the photo used blended into the paper and didn’t stand out.  So I changed the copy, put an eye catching photo in, a strong call to action “call now for your free consultation” and bingo!

With new life put into the advertisement using sound marketing principles results were achieved.
Even though the ad was on page 18 the phone rang and sales around $5000 were made!  Return on investment $5000  on $625 investment.


Why Are People Not Buying From You?

In this engaging session, I discuss with Nicholas Bolto from Founders key points why people may not be buying from you. This is helpful for people wanting to get more sales. read more

[PODCAST] Finding Your Marketing Mojo

I spoke on the Les Price podcast and you can listen to this episode all about finding your marketing mojo right here. read more

Caring For Yourself Is Caring For Your Business

The best marketing strategies can be created when you are on holidays so knock off early this year and look after the number 1 in your business. read more

LOCKDOWN Appropriate Marketing

Everyone knows you need to do marketing, but how do you continue to do your marketing in ... read more

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