24.05.13

Newspaper Advertising as a Marketing Strategy – Dead or Alive?

A lot of people think that local newspaper advertising is dead.  I believe maybe the advertisement needs to be killed off rather than the medium.  A case in point this week…. a client opened a new clinic in Mornington Victoria.  He took out advertising in a Mornington local newspaper but didn’t get any enquiries from it.  His target market would read the local newspaper so the medium was correct.  I had a look at the advertisement and I saw a problem.  There was no compelling call to action, there were too many words and the photo used blended into the paper and didn’t stand out.  So I changed the copy, put an eye catching photo in, a strong call to action “call now for your free consultation” and bingo!

With new life put into the advertisement using sound marketing principles results were achieved.
Even though the ad was on page 18 the phone rang and sales around $5000 were made!  Return on investment $5000  on $625 investment.

 

AI in Marketing – More Artificial or More Intelligent?

Learn how to put more personal intelligence in your marketing Artificial Intelligence with 3 key tips I share in this blog post. read more

Tips to Get Back into Business after a Break

Six steps to find your business and marketing mojo Are you finding it hard to get back into ... read more

Seven Tips To Stay Optimistic In Business (When The World Gets Negative)

Maintaining optimism in your business and marketing Recently it seems that all the news has ... read more

Q: What is the Right Marketing Strategy? A: The one that works!

Revisiting an old marketing strategy may be just the answer to finding customers right ... read more

Is Your Marketing Stressing You Out?
Just Relax and Read.
These five steps could rock your marketing world (in a good way) as they have for many other business owners.
Download this free e-book and your Marketing Zen is just 10 pages away.

Is Your Marketing Stressing You Out?

Just Relax and Read.

These five steps could rock your marketing world (in a good way) as they have for many other business owners.

Download this free e-book and your Marketing Zen is just 10 pages away.

Please provide your name and email address so we can send your e-book

Your freebie has been sent!