The fifth blog post in our series of guest articles is all around Branding and Public Relations. These two business elements, help you to get the word out there and to be recognised by the right people in the most positive light.  Public Relations is one of the most misunderstood forms of Promotion so make sure you check out the article that helps to explain it.

So, you’ve spent money on a visual identity check. You love your logo and you are happy with your business name. It’s time to get that brand out there, and it doesn’t have to cost you a fortune. One of the most important things is to ensure that your visual identity is consistent across the board.

That means having the same font, colour and logo proportions at all times. Ensure you have the highest possible image resolution so that your logo comes across in quality. A graphic designer can be your best friend in getting all of this right. The more often people see your visual identity in a consistent way, the more power it gives to your brand.

Here are some suggestions that you can use as a checklist for where to show your brand.

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What is public relations (PR) and is it something that all businesses can use? Is it something that as a business owner you or your staff can do, or does it need to be outsourced to a professional?

The answer to all of these questions is… ‘it depends’. I know that’s not a very satisfying answer, so let’s explore it a little further so you can see where PR might fit in with your business.

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Keep an eye out for coming posts which will include themed articles such as networking events and more. If you missed the first four in the series, you can read them via the links below.

Guest articles – a series: End of financial year for small business

Guest articles – a series: Customers

Guest articles – a series: Motivation and rebooting your mojo

Guest articles – a series: Suppliers