A mistake business owners often make at networking functions is looking around a room and making assumptions about how much potential business they can get from this group of people. The reality is that the power in networking lies with who these people in a room refer you to. It’s their colleagues, friends, business contacts etc that usually bring in referral business. It’s important to build relationships with people to get access to these networks. This takes time but is well worth the effort. Watch the video to get some more networking tips.