Marketing Gourmet Food and Petrol Together: Can it work?

Is it possible to to sell gourmet food, wine and petrol all at the same place 24 hours a day… and have it work? Before my recent trip to Tasmania I would have thought no. But despite being ‘marketing challenged’ by Davies Grand Central in Launceston, I am inspired by their flexibility to meet the needs of customers and stay relevant in a changing market place.

Davies Grand Central is a family owned business that has been in operation since 1928. They operate out of a petrol station and yet instead of the usual fast food, packet of chips and chocolate bars they sell fresh organic produce and packaged gourmet food. They also have a cafe service which provides a range of healthy and hearty snacks that meet specific dietary requirements along with the best coffee I tasted in Tassie.

Are you ready for the next surprise? They are open 24 hours a day, seven days a week. Despite flinching when I read the word ‘fuel’ in the same sentence as gourmet food and wine in their promotional material, I have to applaud Davies for pulling off a very brave brand extension. They have developed a selection of products and services that work for the locals and tourists alike. They have modernised their offering and positioned their business in a unique and relevant way for this generation. They now just need a website!

27/1/2018 they now have a website.

Tips to Get Back into Business after a Break

Six steps to find your business and marketing mojo Are you finding it hard to get back into ... read more

Seven Tips To Stay Optimistic In Business (When The World Gets Negative)

Maintaining optimism in your business and marketing Recently it seems that all the news has ... read more

Q: What is the Right Marketing Strategy? A: The one that works!

Revisiting an old marketing strategy may be just the answer to finding customers right ... read more

Marketing Strategy to Attract Customers You Love

It's Valentine’s week and it’s time to talk about love. Not the romantic couple love we are ... read more

Is Your Marketing Stressing You Out?

Just Relax and Read.

These five steps could rock your marketing world (in a good way) as they have for many other business owners.

Download this free e-book and your Marketing Zen is just 10 pages away.

Please provide your name and email address so we can send your e-book

Your freebie has been sent!