03.04.15

Branding your business from the bottom up

So you’ve spent money on a visual identity check! You love your logo and you are happy with your business name.  It’s time to get that brand out there, and it doesn’t have to cost you’re a fortune.  One of the most important things is to ensure that your visual identity is consistent across the board.  That means having the same font, colour and logo proportions at all times. Ensure you have the highest possible image resolution so that your logo comes across in quality. A graphic designer can be your best friend in getting all of this right. The more often people see your visual identity in a consistent way, the more power it gives to your brand.

Here are some suggestions that you can use as a checklist for where to show your brand.

Electronic office stationery

Ensure your business name, website address and logo appear on all things electronic, such as receipts, invoices, fax headers (does anyone still use these?), letterhead and email signatures. Most software offers the option to customise invoices and payment portals (such as PayPal) so that you can brand all your digital communications with your logo.

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