03.04.15

Branding your business from the bottom up

So you’ve spent money on a visual identity check! You love your logo and you are happy with your business name.  It’s time to get that brand out there, and it doesn’t have to cost you’re a fortune.  One of the most important things is to ensure that your visual identity is consistent across the board.  That means having the same font, colour and logo proportions at all times. Ensure you have the highest possible image resolution so that your logo comes across in quality. A graphic designer can be your best friend in getting all of this right. The more often people see your visual identity in a consistent way, the more power it gives to your brand.

Here are some suggestions that you can use as a checklist for where to show your brand.

Electronic office stationery

Ensure your business name, website address and logo appear on all things electronic, such as receipts, invoices, fax headers (does anyone still use these?), letterhead and email signatures. Most software offers the option to customise invoices and payment portals (such as PayPal) so that you can brand all your digital communications with your logo.

Read more

 

AI in Marketing – More Artificial or More Intelligent?

Learn how to put more personal intelligence in your marketing Artificial Intelligence with 3 key tips I share in this blog post. read more

Tips to Get Back into Business after a Break

Six steps to find your business and marketing mojo Are you finding it hard to get back into ... read more

Seven Tips To Stay Optimistic In Business (When The World Gets Negative)

Maintaining optimism in your business and marketing Recently it seems that all the news has ... read more

Q: What is the Right Marketing Strategy? A: The one that works!

Revisiting an old marketing strategy may be just the answer to finding customers right ... read more

Is Your Marketing Stressing You Out?
Just Relax and Read.
These five steps could rock your marketing world (in a good way) as they have for many other business owners.
Download this free e-book and your Marketing Zen is just 10 pages away.

Is Your Marketing Stressing You Out?

Just Relax and Read.

These five steps could rock your marketing world (in a good way) as they have for many other business owners.

Download this free e-book and your Marketing Zen is just 10 pages away.

Please provide your name and email address so we can send your e-book

Your freebie has been sent!