10 tips…

  1. There is a shared understanding and respect for each other’s core business
  2. The partnership provides value for both organisations
  3. The sponsorship has clearly defined objectives that can be measured to prove cost effectiveness
  4. Evaluation processes are in place to ensure successful business outcomes
  5. There is someone managing the partnership
  6. It goes beyond the mainstream PR/Media/Advertising sponsorship benefits and is creative in what it can offer both parties.
  7. It creates good will, is well accepted by its audience and helps build the community
  8. It has sound communication processes in place
  9. It longer term i.e. beyond 2 years
  10. It is continually challenged by both organisations to ensure expectations are met or exceeded.