10.11.16

What makes a great sponsorship?

10 tips…

  1. There is a shared understanding and respect for each other’s core business
  2. The partnership provides value for both organisations
  3. The sponsorship has clearly defined objectives that can be measured to prove cost effectiveness
  4. Evaluation processes are in place to ensure successful business outcomes
  5. There is someone managing the partnership
  6. It goes beyond the mainstream PR/Media/Advertising sponsorship benefits and is creative in what it can offer both parties.
  7. It creates good will, is well accepted by its audience and helps build the community
  8. It has sound communication processes in place
  9. It longer term i.e. beyond 2 years
  10. It is continually challenged by both organisations to ensure expectations are met or exceeded.

10 Things to do for a good business new year

You’ve still got plenty of time to make some good decisions for your business. Here are ten ideas for you to consider. Choose one or two and implement them for a bright business new year. read more

Have you seen my marketing mojo? Seven tips to get it back.

7 tips to give ourselves a much-needed boost to our marketing, ourselves and get our business back into top gear. read more

Five common reasons businesses don’t have a current marketing plan

Developing a marketing plan doesn’t have to be a difficult, and having an effective marketing plan will improve business outcomes. Here's how! read more

Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fifth collection of articles is all about branding and PR. read more

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