10.11.16

What makes a great sponsorship?

10 tips…

  1. There is a shared understanding and respect for each other’s core business
  2. The partnership provides value for both organisations
  3. The sponsorship has clearly defined objectives that can be measured to prove cost effectiveness
  4. Evaluation processes are in place to ensure successful business outcomes
  5. There is someone managing the partnership
  6. It goes beyond the mainstream PR/Media/Advertising sponsorship benefits and is creative in what it can offer both parties.
  7. It creates good will, is well accepted by its audience and helps build the community
  8. It has sound communication processes in place
  9. It longer term i.e. beyond 2 years
  10. It is continually challenged by both organisations to ensure expectations are met or exceeded.

Why Are People Not Buying From You?

In this engaging session, I discuss with Nicholas Bolto from Founders key points why people may not be buying from you. This is helpful for people wanting to get more sales. read more

[PODCAST] Finding Your Marketing Mojo

I spoke on the Les Price podcast and you can listen to this episode all about finding your marketing mojo right here. read more

Caring For Yourself Is Caring For Your Business

The best marketing strategies can be created when you are on holidays so knock off early this year and look after the number 1 in your business. read more

LOCKDOWN Appropriate Marketing

Everyone knows you need to do marketing, but how do you continue to do your marketing in ... read more

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