Is Small Business Losing a Competitive Advantage?

One of the major advantages of small business has always been the relationships that staff and owners can develop with customers. Customers usually have direct access to the business owner and staff turnover, particularly if staff is family, tends to be low so customers get to know staff as staff get to know customers. In the best cases, customers become friends and strong advocates for the business resulting in high loyalty and strong repeat business. Traditionally for larger businesses developing these strong relationships has been almost impossible. Many businesses come across to customers as mechanical, uncaring and inflexible adhering to strict opening and closing times, policies and procedures. Staff turnover is high so there is little chance for relationships to form. Until now……

Has the onset of social media specifically product forum pages and company blogs, enabling heads of companies to communciate directly with customers and build relationships, taken this traditional advantage from small business?

LOCKDOWN Appropriate Marketing

Everyone knows you need to do marketing, but how do you continue to do your marketing in ... read more

Getting your marketing beyond Lockdown

Have you or your business been slow in lockdown? It’s not surprising with the constant changing of momentum. If you need help developing your marketing plan, I suggest you consider my Get Your Marketing Sorted program read more

Marketing planning in an uncertain world

Discover how to pivot your marketing planning in a COVID world when things keep changing. read more

10 Things to do for a good business new year

You’ve still got plenty of time to make some good decisions for your business. Here are ten ideas for you to consider. Choose one or two and implement them for a bright business new year. read more

Would 100 Bright Ideas help?

Run out of marketing ideas?

Before you go, download our 100 Bright Ideas on a Shoe String.

Please provide your name and email address so we can send you your free checklist!

Your freebie has been sent!