Open for Business – Good Marketing Practise Gone Bad!
If you’re open for business it’s good to let your customers and your potential customers know. The old style “Open” sign is a good way and in recent years this sign has been given new life through cheap, slightly tacky, flashing light signs. I do however have a love/hate relationship with these signs or maybe it’s just when I see good marketing tools misused.
So I beg businesses. If you are going to use these signs please do me, your customers and every other business who uses these signs a favour…
TURN THEM OFF WHEN YOU ARE NOT OPEN!