15.07.13

Open for Business – Good Marketing Practise Gone Bad!

If you’re open for business it’s good to let your customers and your potential customers know. The old style “Open” sign is a good way and in recent years this sign has been given new life through cheap, slightly tacky, flashing light signs. I do however have a love/hate relationship with these signs or maybe it’s just when I see good marketing tools misused.

So I beg businesses. If you are going to use these signs please do me, your customers and every other business who uses these signs a favour…

TURN THEM OFF WHEN YOU ARE NOT OPEN!

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Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fifth collection of articles is all about branding and PR. read more

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