I call myself a reluctant technology enthusiast. Using technology doesn’t come naturally to me, and I know I am not alone. I also know that as a business owner, if I don’t embrace technology, I will get left behind and lose my edge.

Today, technology plays an important role in helping businesses provide value to customers as well as create efficiencies and flexibility in business operations. It’s no longer viable to avoid technology, whether online or mobile, so how do you embrace this new world when it makes you feel out of your comfort zone?

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