13.07.15

The dos and don’ts of selling to potential clients

Is selling an art or a science? Do you need special skills to sell to your customers, or can anyone do it? I believe selling is an art and a science, and it’s all about understanding what your customer’s needs are and how they think about things. It’s not rocket science — just common sense — but reviewing the principles is always a good thing.

Do research client needs. The number one do of sales is to research your client’s needs. This is best done before a sales call, personal visit or before they give a response. If that’s not possible, then when your potential client is in front of you, ask lots of questions and listen closely to the answers to find out their needs.

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10 Things to do for a good business new year

You’ve still got plenty of time to make some good decisions for your business. Here are ten ideas for you to consider. Choose one or two and implement them for a bright business new year. read more

Have you seen my marketing mojo? Seven tips to get it back.

7 tips to give ourselves a much-needed boost to our marketing, ourselves and get our business back into top gear. read more

Five common reasons businesses don’t have a current marketing plan

Developing a marketing plan doesn’t have to be a difficult, and having an effective marketing plan will improve business outcomes. Here's how! read more

Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fifth collection of articles is all about branding and PR. read more

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