Is selling an art or a science? Do you need special skills to sell to your customers, or can anyone do it? I believe selling is an art and a science, and it’s all about understanding what your customer’s needs are and how they think about things. It’s not rocket science — just common sense — but reviewing the principles is always a good thing.

Do research client needs. The number one do of sales is to research your client’s needs. This is best done before a sales call, personal visit or before they give a response. If that’s not possible, then when your potential client is in front of you, ask lots of questions and listen closely to the answers to find out their needs.

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