It’s a fact: business owners are time-poor.
But your marketing machine is vital to the success of your business, so keeping the momentum going is vital.Luckily, much like keeping fit it’s best done in short bursts rather than big bursts. When time is short, you can keep things rolling along by doing the following five things:
1. Maintain your database
A database is one of the most valuable marketing tools for small business. Keeping your customer and prospect details up to date is vital so you can stay in touch.
Each week, add any new names or make changes to customer details as they come through. There is nothing more annoying for a customer than to have information sent to an old email address when they have gone out of their way to advise you of the new one.
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