24.06.09

What Australians are Thinking Right Now

Recently I attended a breakfast by the Australian Marketing Institute where David Chalke from Quantum Market Research gave a presentation on the latest social research into how Australians were feeling about the GFC and how this affects marketing right now. It was an excellent presentation relevant for all businesses. A take home message is to identify some trends that affect your customers and take action to work within the way people are feeling. Here are some findings

  • Optimism is down since 2001 and Australians think cautiously about the future. They are worried about loss of control and are therefore risk adverse.
  • Looking for old fashioned values e.g. honesty, frugal, prudence
  • Family needs come first.
  • In the past 2-3 years Australians are feeling like they don’t have time
  • Too many choices is stressful
  • Currently revaluating and also consolidating

Smart Marketing to do Right Now:

  1. Reinforce your brand values particularly if they are value for money, honesty, making it simple and saving time.
  2. Promote your full range of services that your customers may not know about
  3. Promote why your product or service is value for money – how does it save the customer money or time or make the customer money.
  4. Promote how does your product or service impact positively on family life

Other gems thank you David.

  • Tough times don’t change the basics
  • Things happen a whole lot faster
  • Opens up weaknesses in your marketing mix
  • Pre-existing social trends accelerate
  • New opportunities open up
  • Well run businesses thrive

LOCKDOWN Appropriate Marketing

Everyone knows you need to do marketing, but how do you continue to do your marketing in ... read more

Getting your marketing beyond Lockdown

Have you or your business been slow in lockdown? It’s not surprising with the constant changing of momentum. If you need help developing your marketing plan, I suggest you consider my Get Your Marketing Sorted program read more

Marketing planning in an uncertain world

Discover how to pivot your marketing planning in a COVID world when things keep changing. read more

10 Things to do for a good business new year

You’ve still got plenty of time to make some good decisions for your business. Here are ten ideas for you to consider. Choose one or two and implement them for a bright business new year. read more

Would 100 Bright Ideas help?

Run out of marketing ideas?

Before you go, download our 100 Bright Ideas on a Shoe String.

Please provide your name and email address so we can send you your free checklist!

Your freebie has been sent!