24.06.09

What Australians are Thinking Right Now

Recently I attended a breakfast by the Australian Marketing Institute where David Chalke from Quantum Market Research gave a presentation on the latest social research into how Australians were feeling about the GFC and how this affects marketing right now. It was an excellent presentation relevant for all businesses. A take home message is to identify some trends that affect your customers and take action to work within the way people are feeling. Here are some findings

  • Optimism is down since 2001 and Australians think cautiously about the future. They are worried about loss of control and are therefore risk adverse.
  • Looking for old fashioned values e.g. honesty, frugal, prudence
  • Family needs come first.
  • In the past 2-3 years Australians are feeling like they don’t have time
  • Too many choices is stressful
  • Currently revaluating and also consolidating

Smart Marketing to do Right Now:

  1. Reinforce your brand values particularly if they are value for money, honesty, making it simple and saving time.
  2. Promote your full range of services that your customers may not know about
  3. Promote why your product or service is value for money – how does it save the customer money or time or make the customer money.
  4. Promote how does your product or service impact positively on family life

Other gems thank you David.

  • Tough times don’t change the basics
  • Things happen a whole lot faster
  • Opens up weaknesses in your marketing mix
  • Pre-existing social trends accelerate
  • New opportunities open up
  • Well run businesses thrive

Seven Tips To Stay Optimistic In Business (When The World Gets Negative)

Maintaining optimism in your business and marketing Recently it seems that all the news has ... read more

Q: What is the Right Marketing Strategy? A: The one that works!

Revisiting an old marketing strategy may be just the answer to finding customers right ... read more

Marketing Strategy to Attract Customers You Love

It's Valentine’s week and it’s time to talk about love. Not the romantic couple love we are ... read more

Marketing When to Do It Yourself and When to Get Expert Help

I recently was asked the question ‘why do you need a marketing consultant when you can do ... read more

Gain Clarity & Confidence in your Marketing

Do you feel as though all you do is spend time marketing, but don’t get any results?

These five steps could rock your marketing world as they have for many other business owners.

Download this free e-book and confidence and clarity in your marketing is just 10 pages away.

Please provide your name and email address so we can send it to you

Your freebie has been sent!