Marketing Strategy

Want to find your point of difference and develop a strategy that works?

If you only hire AP Marketing Works to do one thing, this is it. In order to develop a killer marketing strategy, AP Marketing Works takes a magnifying glass to your business and your competitors to develop powerful insights that will tell us exactly how you can attract and keep more customers.

Although our engine room is based in Melbourne, we have developed tailored marketing strategies for a variety of small to medium businesses and organisations all over Australia and regional Victorian areas including Mildura, Shepparton, Marysville, Bendigo and Geelong.

We know that an insightful marketing strategy goes far beyond posting a few pictures on social media, (check out my book “Get Good or Get Off” for all the do’s and don’ts of ‘Insta-marketing’), printing flyers or having a slick website. In fact, some of those options may even be doing your business more harm than good if they don’t have a strong, appropriate strategy behind them.

The key to a smart marketing strategy that can put you on the right track to meet your objectives is research, research, research. After all, if you don’t know everything about your customers, your competitors and your market, you’ll not only be missing out on a world of untapped opportunities, your bottom line will suffer.

We research everything about your market. How big is it? How can you make it grow?
We research everything about your customers. What do they want? How much do they want to pay? What do they like/dislike about your business?
We research everything about your competitors. What do they have that you don’t? And how you can get something different or better?

Armed with that research, we then look at your sales channels – be they online, offline, wholesale, direct – and find what’s right for you. We devise branding and social media strategies, advertising plans and promotions all designed to drive your business in the right direction.

This detailed, forensic approach forms the basics of a tailored marketing strategy that:

  • Defines your goals, identifies your challenges and maximises your opportunities
  • Motivates and inspires you to implement proven marketing techniques
  • Devises multiple ways to drive your business forward
  • Delivers effective, business boosting, measurable results
  • Provides an easy to understand strategic roadmap that you can put into practice immediately

Ask me how I can help maximise your marketing dollar

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