Marketing Strategy
Find your point of difference and develop a strategy that works
If you only hire AP Marketing Works to do one thing, this is it.
To develop a killer marketing strategy, AP Marketing Works takes a magnifying glass to your business and your competitors to develop powerful insights that tell us exactly how you can attract and keep more customers.
We know that an insightful marketing strategy goes far beyond posting a few pictures on social media, (check out my book “Get Good or Get Off” for all the do’s and don’ts of social media), printing flyers, or having a slick website. In fact, some of those options may even be doing your business more harm than good if they don’t have a solid strategy behind them.
We use science to get you sales
The key to a smart marketing strategy that can put you on the right track to meet your objectives is research, research, research. After all, if you don’t know everything about your customers, your competitors, and your market, you’ll not only be missing out on a world of untapped opportunities, your bottom line will suffer.
We research everything about you, your market, your customers and your competition.
You and Your Customers
- What do your customers want?
- How much do they want to pay?
- What do they like/dislike about your business, product or services?
- Who are your best customers?
- How can you get more of them?
- How can you sell more to them?
Your Market and Competitors
- What do your competitors have that you don’t?
- How can you get something different or better?
- What is your point of difference?
- How big is your market?
- How can you make it grow?
WHAT THEN?
Armed with that research, we look at your offerings, pricing, sales channels – whether online, offline, wholesale, direct – and find what’s right for you. We devise branding and social media strategies, advertising plans, and promotions all designed to drive your business in the right direction. This detailed, data-based approach forms the basics of a tailored marketing strategy that is efficient, achievable and most importantly, will bring results.
Snapshot of the Process
Define your marketing goals
- identify challenges
- maximise opportunities
Conduct research
- existing customers
- potential customers
Develop strategy
- point of difference
- methods to reach your target market
- identify key activities
Action Plan
- who is doing what and when?
Coach
- Keep you on track, accountable and achieving results.
She doesn’t just promise results. She actually gets them. And that’s why her award winning business AP Marketing Works has being going strong since 1999.
