Reach out to your customers, or someone else will

Keeping customers costs less than replacing them. It makes sense to make a large part of your marketing strategy keeping your customers. Some things that help are:

Customer Research

The good news is that there is a way to keep your customers coming back, even when they’re tempted by cost cutting or aggressive marketing by your competitors. The answer is in measuring customer satisfaction regularly.  Effective Customer  Research is vital to keeping customers.  Customer Satisfaction Surveys can reveal what your customers think of you and whether they are likely to leave.  It also lets you know why they stay!


Regular communication helps build strong relationships with your customers. Many small business owners have trouble working out what to say, how to say it and when to communicate. Getting the right training can make this a breeze.


Maybe there are some customers that you want to get rid of that is ok and part of business growth and improvement.  A sound marketing strategy can help you determine the best actions to take to hold on to the customers you want and get rid of the ones you don’t.

If you just need some Coaching with what you are already doing, contact me directly for an obligation free quote.

10 Things to do for a good business new year

You’ve still got plenty of time to make some good decisions for your business. Here are ten ideas for you to consider. Choose one or two and implement them for a bright business new year. read more

Have you seen my marketing mojo? Seven tips to get it back.

7 tips to give ourselves a much-needed boost to our marketing, ourselves and get our business back into top gear. read more

Five common reasons businesses don’t have a current marketing plan

Developing a marketing plan doesn’t have to be a difficult, and having an effective marketing plan will improve business outcomes. Here's how! read more

Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not have read. This fifth collection of articles is all about branding and PR. read more

Would 100 Bright Ideas help?

Run out of marketing ideas?

Before you go, download our 100 Bright Ideas on a Shoe String.

Please provide your name and email address so we can send you your free checklist!

Your freebie has been sent!