14.01.08

Reach out to your customers, or someone else will

Keeping customers costs less than replacing them. It makes sense to make a large part of your marketing strategy keeping your customers. Some things that help are:

Customer Research

The good news is that there is a way to keep your customers coming back, even when they’re tempted by cost cutting or aggressive marketing by your competitors. The answer is in measuring customer satisfaction regularly.  Effective Customer  Research is vital to keeping customers.  Customer Satisfaction Surveys can reveal what your customers think of you and whether they are likely to leave.  It also lets you know why they stay!

Communicating

Regular communication helps build strong relationships with your customers. Many small business owners have trouble working out what to say, how to say it and when to communicate. Getting the right training can make this a breeze.

Strategy

Maybe there are some customers that you want to get rid of that is ok and part of business growth and improvement.  A sound marketing strategy can help you determine the best actions to take to hold on to the customers you want and get rid of the ones you don’t.

If you just need some Coaching with what you are already doing, contact me directly for an obligation free quote.

Guest articles – a series: Branding and Public Relations

Sometimes I write for other blogs on a range of small business-related topics which you may not read more

Guest articles – a series: Suppliers

Sometimes I write for other blogs on a range of small business-related topics which you may not read more

Guest articles – a series: Motivation and rebooting your mojo

Sometimes I write for other blogs on a range of small business-related topics which you may not read more

Guest articles – a series: Customers

Sometimes I write for other blogs on a range of small business-related topics which you may not read more

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