by Ailsa Page | 30.04.24 | Marketing Tips
For as long as I’ve been in marketing people are always looking for the silver bullet. The short cut, the one thing that will deliver amazing results. Years ago it was the Yellow Pages, then it was social media, and now it seems like it’s AI (Artificial Intelligence)...
by Ailsa Page | 17.02.23 | Marketing Tips
It’s Valentine’s week and it’s time to talk about love. Not the romantic couple love we are overloaded with right now, rather customers you love. We all have them sometimes we don’t have enough of them. Imagine having more customers that you love. They might be...
by Ailsa Page | 30.08.22 | Good Business Tips, Insights, Marketing Budgets, Marketing Tips, Small Business Marketing
I recently was asked the question ‘why do you need a marketing consultant when you can do marketing yourself’? This is a great question. There are some aspects of marketing that you definitely can and in fact must do yourself. There are other areas that you can do...
by Ailsa Page | 19.04.22 | Marketing Tips
I recently spoke on the Les Price podcast and in this conversation we talked about: How marketing has evolved and how we need to adapt Why understanding your customers and clients is so important Three businesses that seem to get their marketing right and what you can...
by Ailsa Page | 09.06.21 | Insights, Marketing Tips
The whole world has had a pretty rough twelve months in business. So many unknowns, changes, pivoting and stress. Is it any wonder we are feeling a little uninspired and burnt out? Of course we’d all love a holiday overseas perhaps tropical and maybe out of range, so...
by Ailsa Page | 29.05.20 | COVID-19, Insights, Marketing Tips, Small Business Marketing, Social Media
In these COVID times communication seems to take on two extremes. Businesses are either retreating (verbally isolating as well as physically) and it’s difficult to find out what is happening with them or the opposite occurs with businesses frenetically providing...
