by Ailsa Page | 30.08.22 | Good Business Tips, Insights, Marketing Budgets, Marketing Tips, Small Business Marketing
I recently was asked the question ‘why do you need a marketing consultant when you can do marketing yourself’? This is a great question. There are some aspects of marketing that you definitely can and in fact must do yourself. There are other areas that you can do...
by Ailsa Page | 26.06.20 | Insights, Marketing Budgets, Small Business Marketing
Running a small business is not easy – if it was, everyone would do it! The rewards are great, but they can come with much sacrifice time, energy and often for many personal savings. That is not a whinge about being in business I wouldn’t do anything else, it’s just...
by Ailsa Page | 24.01.18 | Insights, Marketing Budgets, Marketing Tips, Small Business Marketing
Are you getting caught with technology and marketing systems and losing sight of the little things that make the greatest impact? If you answered yes, don’t worry you are not alone. In an increasing complex world full of online and offline marketing options,...
by Ailsa Page | 10.11.16 | Insights, Marketing Budgets, Small Business Marketing
10 tips… There is a shared understanding and respect for each other’s core business The partnership provides value for both organisations The sponsorship has clearly defined objectives that can be measured to prove cost effectiveness Evaluation processes are in...
by Ailsa Page | 02.11.16 | Insights, Marketing Budgets, Small Business Marketing
The hidden gem of marketing It works for KIA and the Australian Open, NAB and the football, Emirates and the Melbourne Symphony Orchestra – and it could work for you too! What is sponsorship? Sponsorship is part of promotion in the Marketing Mix. It is a transaction...
by Ailsa Page | 19.05.15 | Insights, Marketing Budgets, Marketing Tips, Social Media
A lot has changed in marketing in this digital age. Never before has there been a way to make personal and direct contact with prospects and customers alike for so little cost. Digital marketing has increased promotional opportunities, and customers have a greater...