by Ailsa Page | 30.04.24 | Marketing Tips
For as long as I’ve been in marketing people are always looking for the silver bullet. The short cut, the one thing that will deliver amazing results. Years ago it was the Yellow Pages, then it was social media, and now it seems like it’s AI (Artificial Intelligence)...
by Ailsa Page | 31.01.24 | Good Business Tips, Insights, Small Business Tips, Time Management
Six steps to find your business and marketing mojo Are you finding it hard to get back into your business after the Xmas and New Year Break? If you live in Australia like I do, starting back in Summer seems to require an extra level of motivation a bit like the...
by Ailsa Page | 23.06.23 | Small Business Tips, Uncategorised
Maintaining optimism in your business and marketing Recently it seems that all the news has a negative spin. Positive stories are hard to find. The negative view point seems to be the only viewpoint expressed in media outlets. Conversations among colleagues and...
by Ailsa Page | 19.06.23 | Good Business Tips, Small Business Marketing, Uncategorised
Revisiting an old marketing strategy may be just the answer to finding customers right now. Are you running out of ideas for how to find customers? Have a think back to the way you got your first customers. I bet it is different to how you get them now! Sometimes...
by Ailsa Page | 17.02.23 | Marketing Tips
It’s Valentine’s week and it’s time to talk about love. Not the romantic couple love we are overloaded with right now, rather customers you love. We all have them sometimes we don’t have enough of them. Imagine having more customers that you love. They might be...
by Ailsa Page | 30.08.22 | Good Business Tips, Insights, Marketing Budgets, Marketing Tips, Small Business Marketing
I recently was asked the question ‘why do you need a marketing consultant when you can do marketing yourself’? This is a great question. There are some aspects of marketing that you definitely can and in fact must do yourself. There are other areas that you can do...
