by Ailsa Page | 19.06.23 | Good Business Tips, Small Business Marketing, Uncategorised
Revisiting an old marketing strategy may be just the answer to finding customers right now. Are you running out of ideas for how to find customers? Have a think back to the way you got your first customers. I bet it is different to how you get them now! Sometimes...
by Ailsa Page | 30.08.22 | Good Business Tips, Insights, Marketing Budgets, Marketing Tips, Small Business Marketing
I recently was asked the question ‘why do you need a marketing consultant when you can do marketing yourself’? This is a great question. There are some aspects of marketing that you definitely can and in fact must do yourself. There are other areas that you can do...
by Ailsa Page | 28.07.22 | Small Business Marketing
We get the brainwave. We make the prototype. We put it into market. Then nothing happens… or at least, not the sales firestorm we imagined! In this engaging session, I discuss with Nicholas Bolto from Founders the following key points: 1. The power of research...
by Ailsa Page | 24.08.21 | Small Business Marketing
How do you plan in a COVID world when things keep changing? Business success often lies in the planning. We’ve all heard the saying Fail to Plan – Plan to Fail. Traditionally having a sound business plan supported by a strong marketing plan based on solid research...
by Ailsa Page | 07.05.21 | Small Business Marketing
Developing your marketing plan for the year doesn’t have to be a difficult, yet it is something many businesses avoid setting up. Having an effective marketing plan definitely improves business outcomes. So what is getting in the way of businesses to develop one? You...
by Ailsa Page | 26.06.20 | Insights, Marketing Budgets, Small Business Marketing
Running a small business is not easy – if it was, everyone would do it! The rewards are great, but they can come with much sacrifice time, energy and often for many personal savings. That is not a whinge about being in business I wouldn’t do anything else, it’s just...