by Ailsa Page | 28.07.22 | Small Business Marketing
We get the brainwave. We make the prototype. We put it into market. Then nothing happens… or at least, not the sales firestorm we imagined! In this engaging session, I discuss with Nicholas Bolto from Founders the following key points: 1. The power of research...
by Ailsa Page | 19.04.22 | Marketing Tips
I recently spoke on the Les Price podcast and in this conversation we talked about: How marketing has evolved and how we need to adapt Why understanding your customers and clients is so important Three businesses that seem to get their marketing right and what you can...
by Ailsa Page | 14.12.21 | Insights, Small Business Tips
As we run or stagger the last lap of the annual marketing marathon in our businesses, it might be tempting to push ourselves just a little bit harder, so we get everything done by the end of the year, but is this really the smart way? As business owners we are the...
by Ailsa Page | 27.09.21 | COVID-19
Everyone knows you need to do marketing, but how do you continue to do your marketing in lockdown? We need to develop different strategies for our marketing in lockdown whether you’re able to run your business or not. In this video discover new ideas and ways to...
by Ailsa Page | 21.09.21 | COVID-19
Have you or your business been slow in lockdown? It’s not surprising with the constant changing of momentum, it’s hard to keep things accelerating. It’s also hard to manage our own personal energy levels when we have to keep stopping and starting. It’s a bit like...
by Ailsa Page | 24.08.21 | Small Business Marketing
How do you plan in a COVID world when things keep changing? Business success often lies in the planning. We’ve all heard the saying Fail to Plan – Plan to Fail. Traditionally having a sound business plan supported by a strong marketing plan based on solid research...
