What is Marketing?

Marketing is the process which you follow that gets you more customers and ultimately makes your business money.
It’s all about:

finding customers
keeping customers
getting your pricing right
being competitive
selling in the right places
identifying your point of difference
standing out from the crowd
communicating effectively.

"Yelling to your customers (in a non offensive way) pick me, pick me!"

A good strategy begins with research and ends with evaluation. It is the science behind the sales; the process that ensures you have a good match for your customers and makes a profit to your business.
Getting the right marketing strategy means looking at:

people involved in the market
budget available for marketing
skills and resources available for marketing
goals of the business
particulars of the customers and target market.

"Getting the match right makes a good strategy."
"It must be easy to implement and measurable."